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    Perfume is invisible and its volatility makes it ephemeral. It evaporates and is appreciated in different ways by each individual wearer. No two individuals will smell a perfume in the same way, it has no fixed reference point. Then again, don’t we all see and react differently to the Monalisa or to Mozart’s Requiem? What seems to define ‘art’ if you look at it from the perspective of the consumer is its lack of a fixed point of reference irrespective of whether its tangible or intangible.

    Other artistic, creative works such as drama and literature also work their magic on each of us differently. Drama and music are documented but really come to life when performed. And when performed, each musician or actor will interpret them in a uniquely personal way, just as each perfumer will have a singular experience of a scent. There are parallels in their appreciation and consumption to those of perfume. Is a unique perfume formula so very different from a score or script?

    A perfumer undertakes years of intensive training followed by an apprenticeship. Anyone can take piano lessons, but few excel, and even fewer compose and master the technique: that is where the artistry comes in. All perfumers are artists, just like musicians or designers. All perfumers who translate an idea from head to scent are therefore artistic.

    At Art & Sens, perfumers are truly considered artists. They tap their inspiration mainly from beautiful, qualitative raw material which we call: emotional matter.